
Salad welcomes Sarah Hope, an asset finance specialist and former Director in the Global Credit Trading group at Deutsche Bank, who has joined as a Non-Executive Director.
Sarah is a keen cyclist who has previously completed the entire Tour de France route to raise money for Cure Leukaemia.
A Columbia University (New York) graduate, she has worked in asset finance and securitisation on both sides of the Atlantic, before founding bespoke debt advisory and strategic fundraising firm, East Side Advisory. She is also a Non-Executive Director of Josei, a community interest company that runs a financial literacy and empowerment hub for women, and a member of the board of Trustees of Cure Leukaemia, which works to bring pioneering drug and transplant treatments to blood cancer patients.
SARAH HOPE SAID:
"In the lending industry you see a lot of not so nice players and Salad has really changed that. I've watched Salad closely over the past few years and have seen the firm move from serving NHS and public sector workers to a wider customer base of otherwise underserved consumers. 2025 is set to be very exciting as Salad develops its platform to help more people to access fair credit and to build their financial resilience. I love to work with business creating disruptions in stagnant markets and Salad is the epitome of this.
"I'm looking forward to working with the business' fantastic board and leadership team to help it to optimise how it structures its own financing and strategic borrowing and hope this will ultimately enable Salad to lend to its own customers at lower rates too."
ALEX MARSH, CHAIR OF SALAD, SAID:
"We are delighted to welcome Sarah to Salad's board. Her unparalleled expertise in structured finance and lending, combined with her passion for driving positive change in underserved communities, will be invaluable as we scale our business and expand our product offerings. Her strategic insights will enhance our ability to innovate and deliver even greater value to UK consumers, ensuring we remain leaders in ethical lending and advancing financial inclusion.”