
We are delighted to welcome Craig to Salad as Chief Strategy Officer. He brings wide-ranging experience in social investment, business strategy, analysis, and of running businesses and charities.
At Fair4All Finance he was responsible for managing investments and partnering with mainstream finance with the aim of attracting investment capital to community finance providers.
An experienced finance director, board trustee, portfolio manager, investment analyst and business founder, Craig is also a mentor to social enterprises, avid theatre goer and Arsenal fan. His appointment comes as Government, policymakers and regulators seek to increase the supply of fair and affordable credit for people in financially vulnerable circumstances.
Craig Pennington said:
“Everything Salad does is centred around its mission and I’ve been constantly impressed by how it harnesses innovation and entrepreneurialism to serve this core purpose, providing more choice and better options for people underserved by mainstream finance. It has been an exceptional partner to Fair4All and is valued by its other partners and social investors for delivering real, measurable change in people’s lives and transforming the credit market. I am excited to be joining Salad as it seeks to work with more partners aligned with its purpose of helping people access fair credit and build their financial resilience.”
Tim Rooney, Salad CEO, said:
“We are delighted to welcome Craig to Salad. He brings expertise and passion for community finance, analytical and strategic skills, and has been at the entrepreneurial coalface running businesses and organisations. His knowledge and experience working with social investors, family offices and mainstream finance will be invaluable as we scale Salad, a social enterprise itself, to expand financial inclusion in underserved communities.”